On December 5, 2023, coinciding with International Volunteer Day, PRISA presented its first Corporate Volunteering program, called “Ponte en Acción”, aimed at employees of Santillana, PRISA Corporativo and PRISA Media.
The objective of this program is to generate social impact through the voluntary and supportive participation of our professionals, specifically in four areas that respond to the core and interests of the company:
- Education and technology (media literacy and digital inclusion).
- Human rights and social justice
- Social and humanitarian assistance
- Environment
In the first phase, the program focuses on three cities: Bogota, Madrid, and Sao Paulo. There are currently 28 volunteer activities that will be carried out and monitored throughout 2024.