In North Central America, Santillana has designed a tool that helps school directors effectively communicate the value proposition of their schools.
This platform allows them to design attractive materials from templates created by marketing professionals, customising the text and graphic elements to adapt them to the personality of each educational institution.
Once created, school directors can analyse the effectiveness of these resources, through the analytics offered by Marketing Assist, which allows them to measure the real impact of each piece of communication.
The success of this tool has led to its expansion into other countries: in 2022 it was presented in Peru to schools using Santillana education systems.
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