In 2024, Santillana worked on improving one of the major company’s internal communication channels: the Boletín al Día newsletter. The goal of this renovation was to strengthen the connection with all employees and promote global communication that highlights the company’s talent in all countries.
To this end, a survey was conducted among all employees to identify possible areas of improvement. After analyzing the results, the Daily Newsletter became “Santillana Conecta”, a weekly newsletter, available in Spanish and Portuguese.
This change meant a renewal of both the graphic line and the contents. Santillana Conecta features interviews with company employees, infographics to visually explain issues that are relevant to the company, success stories and reports on the history and the culture of Santillana. It is a channel that gives a voice to employees and provides them with information about the most relevant issues for Santillana.
